2015 just gets better and better. Following a competitive pitch, we’ve been appointed by Express Bi-Folding Doors as the brand’s creative agency.
Express Bi-Folding Doors is the largest specialist manufacturer and installer of bespoke aluminium folding and sliding doors, aluminium window and roofing products in the UK. But despite being market leader, the company wanted to elevate the brand within a crowded market and take its communications to the next level.
Our approach was to capture the hearts and lead with the head by creating a personal value approach to their communications. The result was our ‘Love your space’ concept, which has already attracted some very positive attention within the sector.
To deliver the campaign we’ve put together a strong digital strategy across multiple platforms as well as press and outdoor advertising. We’ve been working with Express since February and are currently busy with three photographic shoots to capture the emotive, targeted, relevant imagery for the campaign.