KiP Media is a digital media production company. Its name stems from the phrase ‘knowledge is power’. Motion is at the heart of what the brand does, so we created a dynamic brand identity to represent this.
Working with video and animation, KiP aims to deliver meaningful messages that work for its clients. This lead to the development of a new proposition – meaning through motion.
The logo shortens the phrase ‘knowledge is power’ to K=P. The characters within the mark are positioned randomly on all pieces of communication to give the brand mark a feeling of constant motion.