Forget everything you know about banks: introducing Masthaven

Masthaven intro banner

The banking industry is a tough game. Negative perceptions and towering global goliaths make it nearly impossible for new banks to break through. Nearly. And where there’s a nearly there’s a way.

Masthaven Bank website visuals on iMac, iPad and phone

Bang on the money

Masthaven’s bridging loans had an enviable reputation. So they levelled up and got their banking license. It was a big step – and a big risk. The launch had to sell Masthaven’s USP and get people to trust an unknown bank.

In a market cluttered with mechanisms, gadgets, gizmos and doohickeys, Masthaven rely on people to make their decisions. We thought they should make a big deal about that. So Masthaven told people that people would be looking after their money. The initial launch introduced Masthaven as a customer-centric bank offering tailored products.

Masthaven Bank Stationery by Born + Raised

Now you’re talking

We created a tone of voice that speaks to people clearly, with no financial services clichés and with an edge deserving of a challenger bank – witty and intelligent while still being professional, credible and knowledgeable. We teamed this with an energetic, welcoming colour palette and clean aesthetic with simple iconography to create a look and feel that really stands out within the marketplace.

Masthaven Bank, Magazine visual by Born+Raised

The monopoly

There’s now a new bank in the world for people who want a flexible option that’s tailored to them. As it turns out, there’s few of those people – Masthaven let us know they have 3,000 customers after just 5 weeks. Sure, it’s not millions, but it could be. And probably will be one day.

Masthaven Bank Posters by Born + Raised
Masthaven website displayed on a mobile
Masthaven flyer