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We’re thrilled to reveal that we’ve won a Fresh Award for one of our latest apps.

The Create Your Own Ad app, which we created for Arco, beat off extremely strong competition from some outstanding agencies to secure the award in the Freshest App category at this year’s ceremony at the Manchester Hilton.

The app enables mobile users to design their own Arco ad for the brand by creating their own headline and photography. It was designed as part of Arco’s wider brand campaign to increase customer engagement and promote a deeper understanding of the campaign by putting it into the hands of the target audience. It also gives Arco a true insight into what is important to its customers, helping the brand to deliver more relevant messaging to the target audience as the campaign develops.

The best ad will be selected and developed to appear in the campaign.

We are extremely proud to have been selected to win this award in the company of such fantastic agencies.