Keeping Ideal Bathrooms fresh faced

Ideal Bathrooms ahead of the competition by Born + Raised

When you’re the number one bathrooms distributor, standing still isn’t an option. Ideal Bathrooms knew it needed to put greater distance between itself and the competition, so we reinvigorated their brand.

Following a brand proposition workshop which helped us identify key points of difference, we developed a new look and feel, and tone of voice for the business. We updated the logo, created a range of assets and formulated guidelines, all in line with Ideal’s new proposition – ‘Your ideal partner’ – neatly capturing their central proposition of excellent service.