Express bi-folding doors stand, London Olympia. Designed by Born+Raised

I hold my hands up – I’m someone who visits Right Move, cranks up the budget to eye watering sums and loses an hour having a nosey at what’s on offer. No, I am not the industry’s highest paid Senior Account Manager (cough), and I’m not sitting on some untold wealth (sob) I simply do this because I really enjoy looking at lovely things and beautiful spaces.

So, imagine my delight at being sent to the Ideal Home Show at London’s Kensington Olympia for work this week – a plethora of lovely things within a very beautiful space. Score!

Our client, Express Bi-folding Doors is a prominent exhibitor at Ideal Homes and we have recently been working with the brand on some new, exciting projects. These new designs make use of Augmented Reality (AR) and were in use for first time at the show.

The service and product offering that Express has as a company is of exceptional standard, and our work always aims to reflect this. Express’ decision to implement AR into its exhibition stands and brochures is one that we have supported with absolute gusto. Indeed, the prospect of seeing the final results in action was even more exciting than getting to eye up ludicrously expensive sofas and end tables.

Bringing brands to life with AR

AR is one of the fastest growing developments in the digital sphere. 360° content is huge and high-end brands are investing big bucks in the digital showroom. So, I was thrilled (but by no means surprised) with the standard to which we have helped Express execute its adoption of the trend.

The result turns an already impressive show stand into something interactive and engaging, making use of video, 360° and even 3D models to capture audience attention from the get go. The brochure and accompanying app really bring the aspirational aspect of the brand to life, whilst also acting as helpful tools for following up new business leads.

The final results, and indeed the show itself, also present an interesting dialogue on what can be achieved when investing in big ideas for below the line marketing devices like digital and experiential – but I will save that for another time.

Getting to attend the show has left me really excited to see where we can help Express take AR next.

Until next time.