45 million people know otherwise
Most people think slavery came to an end hundreds of years ago. But as members of the Ethical Trading Initiative like Arco know, it’s still going on, causing misery to millions of people across the world today. 45 million people live in modern day slavery. A ridiculous figure. One problem is that it is hidden away within supply chains across many sectors.
Breaking the chain
Arco has been a member of the ETI for almost a decade. It’s vocal about its ethical values, hoping that this stance will cause customers to consider their own actions and buying habits.
Arco briefed us to create a video about modern day slavery that could be used by people when presenting to suppliers and other contacts, as well as being capable of multiple uses across a range of other channels.
The story of Tuan
We created an emotive short film which charts the story of a typical victim of modern day slavery. But rather than focus the whole video on the negativity of modern day slavery, we used the video to show buyers how they could play their part. We empowered them to make the right choice, and highlighted how their relatively simple actions could make a huge difference.
To date, the video has over 150,000 plays and has had a dramatic effect when used in presentations by Arco salespeople at their suppliers’ offices across the UK.
A thought about home production
Video is a great medium for behaviour change messaging. It’s shareable and quick, making it the perfect medium to communicate with today’s switched-on audience.
Unlike most agencies our size, we have in-house animators and copywriters in our studio team. This means we can work together to create cohesive ideas and bring them to life. Not firing ideas, instructions and amends back and forth over email allows us to take real ownership of a project. The result is creative hard-hitting video that leaves a lasting impression.