Outfitter: a healthy brand identity we’ve been working on

Business cards, letterhead and twitter profile skin by Born + Raised for Outfitter.

How do you develop a healthy brand identity for a personal training service in a crowded market?

Outfitter is a Greenwich-based personal training service that makes the most of outside space and fresh air, minimising the use of equipment and focusing on maximising the power of the body.

We devised the name and developed an identity for the brand that rolled out online and across various touch points including water bottles, clothing, towels and stationery.

The identity was designed to win new customers looking to reinvigorate their fitness regimes, and established Outfitter as one of the region’s premium training providers.