A whole in one brand identity for Pure Golf

A photograph of a gold ball on a gold green. The ball is printed with the Pure Golf logo, designed by Born + Raised.

Pure Golf Academy spotted an opportunity within the industry to provide golf training to people without the antiquated and elitist mindset of traditional golf clubs. They asked us to help define their brand and create an identity that would reflect their inclusive and forward thinking approach. The result was a new brand for a new breed of golfer.