Image of Sam Lightfinch, Copywriter at Born and Raised

It’s #snuglife Monday. Already the weekend seems like a distant memory and the stack of jobs to finish by the end of the week seems unmanageable. Don’t worry – the #snuglife series is the perfect procrastination tool, and a great way to get to know the Born + Raised team a bit better.

For his first question Sam shares the best bit of advice he’s ever been given, which comes from the Irish poet and author, Conor O’Callaghan. The explanation is much funnier in a thick Irish accent, but Sam does his best to explain with his Sheffield lilt.

Sam then gets chatty about Oatly, the Swedish oat milk brand with a tone of voice and style of advertising that’s winning the brand a cult following across Europe. He seriously loves Oatly – the original version of this video was about 5 minutes long but we cut it down to roughly the time it takes to make a brew. So why not make a cuppa (with oat milk) and have a watch.

Name: Sam Briggs
Job title: Copywriter
Time at Born + Raised: Nearly 2 years
Current favourite brand: Oatly
Current favourite website: Pig Out