STOP THE TRAFFIK asked us to help raise awareness of the global crime of human trafficking. We created four 10ft high gift boxes that were placed around London during the 2012 London Olympic Games. The messages on the outside tempted people to enter with the promise of a better future, but once inside, the dark truth of human trafficking was revealed.
The boxes saw between 250 and 400 people enter them each day, resulting in almost 12,000 people stepping inside the boxes during the Olympic period.
The giant educational installations have since gone global, hitting the streets of New York for the 2014 Super Bowl, Rio de Janeiro in Brazil and more recently, Slovakia in January. Success!
The campaign is generating great media coverage too. The campaign caught the eye of Cosmopolitan.co.uk and the BBC, which covered how STOP THE TRAFFIK is tackling human trafficking with the GIFT Box project.
And there’s no stopping us there.
With plans to launch more boxes across the globe, we are continuing our work with the charity, which aims to combat this global problem and show people what they can do to help.
The next stop? Get ready Northern Ireland! We’ll keep you posted on what happens next.