To help Arco raise its customers’ awareness of modern day slavery, and how it can lurk in business supply chains, we created an emotive video that centred around a child called Tuan. You can read all about the project here, or watch the video below.
Tuan’s story highlights a serious and important issue, and we’re proud to see it recognised in the shortlist for video at the prestigious Masters of Marketing Awards. The winners will be announced next week. And we’re in good company – we’ve been nominated alongside work for Carlsberg UK – San Miguel, Maltesers, Cadbury, MyVoucherCodes and BT Sports. You can see the full awards list, and the nominees here.
We can’t wait to see how little Tuan gets on. Either way, for all he’s done so far – he’s already a winner in our eyes.