Often referred to as the ‘back office’, custody has historically been seen as the unglamorous Cinderella of financial services. An increasingly commoditised service with little scope for innovation.
Giving custody a makeover
But big changes in the financial world, not least in terms of digital and data, are opening up huge potential for custody to play a central role in the future. So HSBC asked us to help them reposition this area of their business inspired by some visionary thought leadership content from within HSBC Securities Services.
No plain Jane
We quickly realised that custody, far from being the plain Jane of the financial world was all set to become a fast moving and dynamic digital engine room for change within financial services. So we set about giving it a more appealing hi-tech, digital look partnered with an inspirational tone of voice.
Bringing custody’s digital future to life
The theme of HSBC’s thought leadership on this topic was a vision of the future of custody, and we created a range of digital assets to illustrate this forward looking mindset. This included the design and creation of a variety of headers and images, as well as the design for a series of three downloadable white papers.
Engaging, watchable content
We also knew that rich, watchable content would be key to the success of the project. So our video and animation team began creating two videos, featuring interviews of senior figures from within HSBC Securities Services. Recognising that the inspiring digital theme needed to be woven through every aspect of their communications, we introduced infographic style icons to the footage to enhance and clarify the key points and topics being discussed and guide the viewer through the content.