Welcome to a brave ZOO world
Captivating a content-hungry global audience in a changing world
They say that content is king, and in a world transformed by a global pandemic, these words have never been truer. Lockdowns amplified the desire for on-demand content, meaning that for creators the whole world is a potential audience. As this consumer demand increases, so do the vast volumes of content that need localising and distributing globally.
ZOO Digital provides the end-to-end localisation and media services required to adapt original TV and movie content for different languages, regions and cultures for the biggest names in entertainment (Netflix, Disney, Sony, Warner Bros., Paramount).
Expanding to meet on-demands
Our challenge was to build on ZOO Digital’s already excellent reputation and hugely impressive client list and reposition them in a way that would increase trust and bolster credibility. Enabling them to capitalise on a global market demanding even more boxsets to binge on.
A strategy for world-building
The first task for our strategy team was to bring clarity and consistency to the ZOO Digital brand to help unite the business internally. We got under the skin of the brand, conducting stakeholder interviews, workshops and external surveys with existing clients to define exactly why ZOO Digital do the things they do.
We then took the fundamentals of this story to create a clear brand strategy with a core proposition that stemmed from the very heart of the ZOO Digital brand.
Simplifying a complex world
ZOO Digital’s proposition was clear: to be the partner that makes globalization easier for the world’s best content creators. Taking complex media content challenges and make them simpler by finding smarter and better ways of doing things.
Smarter, better, braver
The creative expression of this was to imagine a place where customers can get everything they want, and much more…
We invited the cream of content creators to step into a brave ZOO world. A world where talent and technology combine to solve challenges today and in the future. A world where people look at things differently to anticipate what’s next. A world where globalising content is easier, smarter and better.
This world was shaped by a comprehensive rebrand, including everything from a fully adaptable logotype and on-point imagery to establishing a tone of voice and internal values to get the ZOO team fully behind this exciting new chapter. We also totally revamped ZOO Digital’s website, fully integrating it with Hubspot.
Of course, this content on-demand world simply wouldn’t be complete without some video content, so we topped it all off by producing a slick brand film. This not only delivered the core messages of the new proposition and customer benefits but also positioned ZOO Digital as a key market player that can stand shoulder to shoulder with Hollywood giants.