MoneySuperMarket’s challenges in a changing market
Helping one of the original price comparison sites stay competitive in such a challenging market.
Working in harmony with their ATL agency, internal creative team and channel specialist agencies, we help MoneySuperMarket to carefully execute strategic, creative and results-oriented campaigns and targeted communications.
Starting from the inside, out
As we fondly recall our first brief – establish an employee value proposition and create an employer brand to exist alongside a consumer facing one – we can reflect on the journey we’ve been on since.
From launching an internal brand to shaping a challenging, competitive recruitment drive, to realising the brand for the MoneySuperMarket Go app, today, we work closely with MoneySuperMarket to create video assets, app communications and customer acquisition campaigns, to name a few.
For every brief, we fiercely protect the strategic vision and always use our challenging thinking approach to get the most value and impact for the brand.
Riding the app evolution
Measurement, evaluation and refinement are critical to the success of any marketer. And MoneySuperMarket’s approach to evolving one of their key products is exemplary. For the MoneySuperMarket Go app – their first generation app – we we were responsible for brand identity, tone of voice and communications assets including in-app and social video and an online ad suite.
Today, we continue to work with them on the evolved MoneySuperMarket app, focussing on acquisition and engagement while still advising on brand and tone of voice as an extension of their ATL agency.
Using challenging thinking to get results
Our scalability as an independent agency enables us to help MoneySuperMarket with their strategic brand vision whilst bringing campaigns to market cost-effectively and quickly. Our most notable campaigns include the customer acquisition campaign in which we were tasked with creating a highly creative, effective social campaign to attract new customer across Facebook and Instagram.
Our first challenge within the framework of the new brand was to revolutionise the app email program. Our approach was to analyse data sources to better utilise available data to improve personalisation and in turn, engagement and retention whilst optimising their tone of voice and new creative to achieve impactful results.