Why do young people switch off when brand campaigns are switched on?

Check your understanding of our newest generation, Gen Z, and discover how to harness the power of purpose for your brand

Authenticity. That’s the key to reaching Gen Z

Whether you’re looking to recruit Gen Z or build their brand loyalty, now’s the time to unlock your brand purpose and use it to spearhead more effective marketing campaigns.

Download the ‘I am not a number’ ebook

Full of insight on Gen Z and purpose, this free ebook will help you start to understand the new generation that is emerging.

Download now

Young people align themselves with brands they can believe in. But that purpose can’t be a marketing ploy.

Find out why cause and purpose are different and how brands such as KeepCup, Oatly and Lush are succeeding.

Not sure whether purpose can play a part in your marketing? Discover the three questions you need to ask yourself and your team.

Read the blog: ‘One swallow doesn’t make a marketing strategy’

Young people are driven, entrepreneurial, open, and most of all, they want strong values.

When looking to recruit and retain the best talent to your business, purpose is a big seller. Discover how Perpetual Guardian and The Wellcome Collection are changing the way they work to increase commitment, stimulation and empowerment for employees.

Read the blog: ‘4 out of 5 ain’t bad’

Read one Gen Z-er’s advice to another when it comes to finding the right career

Megan Cliffe recalls how the search for her first job was driven by purpose. Read her top three tips to Gen Z looking to take their first step onto the career ladder.

Read the blog: ‘The end is nigh – try not to panic’

You’ve read the stuff, now what?

In the last of our content series, our MD, Andy Weir, shares the 3 key steps you need to follow to ensure your company is using its purpose correctly – before you even attempt the nitty gritty stuff.

Read the blog: ‘Three steps to power your purpose’

Ready to get started?

Drop us a line and see how we can help you transform your consumer marketing and recruit the best people