Katherine Mc Sweeney

Strategist

Kat joined B+R in early 2019 when she made the big move from London to Sheffield. She has been working in marketing and comms in the creative industries for the past 15 years, 8 of which in agencies focusing on all things brand.

Kat’s job is to work out where we are now, where we want to get to and how are we going to get there. She digs into the brief, getting know a brand from the inside out to understand the underlying challenges and opportunities. She then works collaboratively with the team to develop and interpret these insights creatively.

The thing you are most likely to hear my saying when asked about my new role is ‘Everybody is so nice!’ And it’s true. There is a genuine sense that everyone is willing you to win and I think that is really reflected in the work and the relationships the team have with the clients.

Before agency life Kat worked for D&AD and a photography charity but has since worked on developing and delivering brands and marketing plans for top London destinations and estates, professional and financial services and not-for-profit organisations and charities.

Jason Donovan once told Kat that she was perfect.

Kat’s two-word combo: Change + Chocolate.