An identity to jump and shout about
Signposting the brand’s intent to become one of the leading leisure brands in the North.
The first step for any full brand project like this is a strategic workshop with the client to help us understand them and their audience. It’s this stage that allows us to uncover the insights that go on to inform our creative approach.
Our conversations with the team quickly revealed that they had plans beyond trampolines, and that the brand will grow to become an adventure destination. Think ninja assault courses and virtual climbing walls. With that in mind, we needed a future-proof name that would stretch with their ambitions.
Air Unltd is a name full of possibility and potential. It captures the feeling of freedom that comes with being in flight, and signposts the brand’s intent to become one of the leading leisure brands in the North.
Developing the brand
The Air Unltd brand is dynamic and full of energy. The imagery focuses on people in the air, at the peak of their powers. We coupled that with a bold colour palette and type that demands attention. Then we ran the brand across everything, from t-shirts and posters to external signage and 20-foot air bags.
The brand’s voice, while distinct, dials up or down depending on whether it’s talking to kids or parents (they’re the ones with the cash and the car, after all). So when addressing kids it’s about flipping big fun and sharing tricks on social, and when talking to parents it’s about getting the kids away from their screens and getting them to do some exercise.
The last piece of the puzzle was digital. Air Unltd use state-of-the-art booking software, so the requirement for launch was a simple and interesting sales-driven site that would allow customers to book their airtime, party or fitness class quickly and easily.
Before Air Unltd opened, we launched a landing page with two simple objectives – enable customers to pre-register for launch notifications, and to allow prospective staff to apply via video CV. A week prior to launch, the full website and online booking went live – and the opening weekend was a sell-out.
You really got what we’re about straightaway – Air Unltd, as a name and a brand, sums us up perfectly and gives us the perfect platform to expand from. We are delighted with our new identity, branding and interiors. We’re really excited about opening Liverpool’s newest, biggest and best urban playground.
Calum Heyes, Managing Director