Creating a relatable employer brand
How do you engage over 4,000 nationwide staff in an authentic way?
Arco, the UK’s leading supplier of safety equipment and workwear, asked us to create an employer brand that reflects its true values. A family owned business, it’s genuinely proud of helping to keep people safe at work.
The speech bubble graphic was derived from Arco’s logo and was created to give the brand an authentic, playful, emotive way to talk to people. We used a handwritten typeface to add a personal, informal feel alongside images of employees, and teamed these with a fresh colour palette and a range of iconography for extra flexibility.